Story - Illuminate Collective Rugs

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Illuminate Collective brings handmade, designer rugs to a global market while maximizing community impact, empowering talented artisans, and upholding the historic integrity of the Moroccan weaving tradition.

We work directly with talented Moroccan weavers, collaborating to achieve both modern and traditional designs. We believe a business should be not-just-for-profit and transform the lives of the communities they work in. For us, that means upholding the artisanal values we hold near to our hearts— women’s empowerment, prioritizing an ethical working environment, maintaining a responsible supply chain, and creating a space to preserve traditional weaving expressions.

Founded by husband and wife duo Justin and Charli Vorel, Illuminate Collective was born from a passion for art, design, and textiles, cultivated after years of world travel and work in the antique rug business. The result is beautiful, heirloom rugs made with a whole lot of passion and a whole lot of love.

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